KNC - short for Kristen Noel Crawley, the woman that broke through the beauty sphere with the oversized all-natural, collagen-infused lip mask. Star-shaped eye patches, 2 Supa Balms, raging reviews from make up artists and selfies from A-listers later the craze is still real.

Kirsten Noel Crawley was strolling through Tokyo when… BAM, love at first sight. A wall of lip masks caught her eye, and she became OBSESSED with the idea of THE perfect, kissable lips. When she found out there were no natural lip masks on the market, the solution was obvious; she had to create her own.