The fragrances Juliette has a gun are inspired by the work of William Shakespeare, but here the typical Renaissance romanticism takes on modern contours. The concept of the brand symbolizes independence and freedom and gives women an imaginary weapon to oppose men in the eternal battle between the sexes, passion and love.

The brand Juliette has a gun is the work of Roman Ricci, grandson of the famous designer, Nina Ricci. The gun is a metaphor for perfume, a weapon of seduction, and symbolizes the freedom of women over men. Each Juliette Has a Gun fragrance is inspired by a different 'Juliette'. Miss Charming is an innocent fragrance with a cheerful interpretation of the Moroccan rose. The special perfume Not a Perfume consists of only 1 molecule, ambroxan, and develops differently in everyone.