Thanks to her years of experience as a make-up artist, the Swedish Petra Strand had the feeling that she was missing something. This gave her the idea to start her own cosmetics line and open a flagship boutique in London's Soho. Pixi now has a worldwide clientele thanks to its pure, skin-friendly care products, which all contain botanical ingredients. The products provide a natural, fresh shine and also look that way thanks to the soft green packaging. Pixi develops beauty products for all women who have little time for their beauty routine and yet want to leave the house well-groomed, flawless and with a fresh glow.